Lenovo Group Multinational Technology Company

Question: Discuss about the ase study of Lenovo Group for Multinational Technology Company. Answer: Inrroduction: Lenovo Group is a multinational technology company of China. It deals with development and manufacturing of personal computers, tablet computers, television sets, smartphones and IT management software. It was founded in Beijing in 1984 as Legend. In 2003, the company changed its name to Lenovo and introduced a new logo while preparing for expansion in overseas market. In 2005, the company acquired IBM personal computer division. At present, it is the largest personal computer company in the world and third largest smartphone company. The company is selling products to more than 160 countries and has setups in 60 countries. In the present era of technology, Lenovo has emerged as one of the fastest growing company providing the customers with new product categories and has made a differentiated space for itself in the market through its innovative products. Thus I choose Lenovo to understand in detail about the company, its management theories and the various models which helped it attain this position. The management concepts that the company majorly focuses on: Innovation: Lenovo focuses on building cutting edge products and invest heavily on research and development. The result of this innovation approach it has produced products like ThinkPad, new tablets and phones. Strategy: The strategic goal of Lenovo is to compete against the worlds most innovative companies: Apple and Samsung which currently dominate the smartphone market. Globalisation: The company is focusing on mergers and acquisition in the real estate, agriculture and entertainment areas Differentiation: The company has focused to differentiate itself from the competitors by providing superior product and focuses on orgainsing its value chain activities to help it create a distinguished perception in the minds of customers. References: Company History. (n.d.). Retrieved from https://www.lenovo.com/lenovo/lb/en/company-history.shtml Clark Paul. (2014). Case studies and concepts: Lenovo. Retrieved from https://blogs.osc-ib.com/2014/08/ib-teacher-blogs/dp_busman/case-study-the-rapid-growth-of-lenovo/