William Shakespeare s Merchant Of Venice - 2523 Words

Jews have been discriminated against for as long as man can remember. They have been called names, forced to wear red caps or yellow stars to differentiate themselves, and even put into ghettos to protect the general population from being too influenced by their â€Å"Jewish ways†. Antisemitism during the Middle Ages peaked with the expulsion of Jews from Spain. They were forced out of their homes and alienated, living on the edges of society in another country. These circumstances carried on as commonplace during the Renaissance. Shylock in Shakespeare’s Merchant of Venice clearly illustrates the conditions that Jews had to suffer through and the views that Christians had on Jews. These anti-semitic views continued to have a strong presence†¦show more content†¦The very Jewish culture that made them a target also kept the community together and preserved their traditions and gene patterns. A target is a person, place, or thing selected as the aim of an attack; and that is precisely what Jews were. Jews were targets open to be persecuted and antagonized by those who thought them â€Å"too different†. However what made Jews so different what not only their religion, but the culture that revolved around their beliefs. In 16th century Europe, where religion was such a huge part of everyday life, this made Jews real outsiders in their communities. In the Merchant of Venice, Shakespeare went a step beyond outsiders, and said lawfully, Jews were aliens: â€Å"Tarry, Jew: The law hath yet another hold on you. It is enacted in the laws of Venice, if it be proved against an alien†¦Ã¢â‚¬ (Shakespeare 4.1.2295-2298). In this scene Portia is claiming that because Shylock is a Jew, and therefore an alien, he has broken another law in threatening a Venetian’s life. However harsh, Shakespeare was historically accurate in this claim. Historically, Jews were known a s usurers because Christians, religiously, could not be. The only reason Jews were allowed to lend money (with interest) to Christians was because they were classified as â€Å"foreigners† in England. And according to the Bible, Christians were allowed to borrow money from foreigners. The idea comes from Deuteronomy 23:19-23: â€Å"You another Christian...To a foreigner, you may lend upon

Calling Apple, Inc. to Take Action on Human Trafficking Essay

Human trafficking is an extremely important issue that we can’t ignore, even we are in a peaceful and legal society. As a matter of fact, there are a large number of institutions, like governments, special interest group, NGOs, social work teams, devoting themselves to call for human rights equality, combat human trafficking, and rescue those people who have been enslaved. However, as business community, only a small group of firms engage in this issue, and fulfill their social responsibilities. Being the one of the most valuable companies in the world, Apple, Inc should also pay attention to human trafficking problem, participate and put its efforts into addressing human trafficking; thus to become a leading role of highly social†¦show more content†¦However, Apple’s innovation ability is not only taken in products, but also in job creation. Until 2013, Apple has created 50,250 jobs at Apple and 257,000 jobs at other companies which supply manufacture service, technical service or sales service. (Apple, Inc. 2013) Nevertheless, under these glory and achievement, the labor rights group in New York which named China Labor Watch(CLW) published a report, and claimed that the workers of Apple manufacture factory were being working under illegal and abusive conditions in Chinese factory.(China Labor Watch. 2013)This caused a considerable impact on Apple brand image and firm reputation. Therefore, concerning to above situation, Apple mainly has three further and stronger reasons to take action on helping solve with human trafficking without doubt: External factors First of all, taking action on human trafficking could help Apple in remedying and improving the corporate image. It is necessary that Apple must define its position in striving for equal and legal labor right, and be willing to increase the working condition for their workers. As both labor issue and human trafficking have a common concern in human right, Apple will has a good start in rescuing its corporate image by helping solving human trafficking. Meanwhile, improve the manufacture factory’s working environment indeed. Second, due to the universality of human trafficking, someShow MoreRelatedInternational Management67196 Words   |  269 PagesPublished by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright  © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions  © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic

Definition Integrated Customer Experience â€Myassignmenthelp.Com

Question: Discuss About The Definition Integrated Customer Experience? Answer: Introducation Customer experience can be defined as the response of the customers to the company regarding the experience they had at the time of using their services or products. The customers can directly contact the company to share their views or indirectly post their comments somewhere to share their opinions about the products and serves they have used. Integrated customer behaviour is the term that is used when the customers experiences are used as the basis or the starting point if everything that the company do (Botha Van Rensburg, 2010). In todays era, it is very important for the companies to integrate the customers experiences in their strategies so that they can cater the market better. Marketing is done by the companies for conversion of the respect in the customer. Conversion is also done to make the normal customers a loyal one and this can happen only when the customers experience is excellent with the company. Thus, Taking integrated customers experience as the basis of conversi on strategies of the company is very useful and essential. Customers experiences can be linked to the expectation of the customers and the promises of the company. The conversion can only happen if the company can live up to the expectations of the customers which are developed in accordance with the promises of the company (Mosley, 2007). Customers experience is very crucial for brand image. Customers make a perception about the products when the brand image is associated with it. If that perception deviates then it becomes difficult for the companies to give better experiences to the customers. Perception cannot be controlled by the companies but it can be altered as per the situation and by applying some of the strategies. There are different types of experiences that the customers go through and thus it is difficult to measure the experiences. Different types of customers experiences: As per the definition of the customers experience, it has been analysed that it is the response of the customers feelings that they have experienced at the time of using the products or the service. It is not just the products or service that affects the experience but many external factors have their impact on the customers experience (Schmitt, 2010). An example of a restaurant service can be taken. If the ambience of the restaurant is good and the food is not good then also a customer can claim that he or she had good time there because of the ambience and other services. It has been discussed that measuring customer experiences is very important for the companies and as there are many factors that affect the customers experience thus it is required by the companies to categorize these customers experiences. Below is the figure that categorizes the customers experiences on some bases: The customers experiences above are based on the standardization of the business process and the engagement of the customers in a particular situation. It has been analysed that most of the customers experience the situation that is defined in the last right corner quadrant that is business as usual. This is the situation where the standardization of the business process is very high while the customers engagement is very low (Meyer Schwager, 2007). Here, the repetitive truncations are made by the company and the customers. It can be associated with the daily life activities such as making debit card payment of buying something from the one retailer. These are the activities that give the business as usual kind of customer experiences to the customers and this is the most obvious experience that customers feel in their daily lives. In this situation, the companies can make the system automated by assuming the possible situation that can be generated (Nagasawa, 2008). For example whe n the iTunes remind the customer that they already bought the item they are going to buy, it is not the one spot decision that has been made but the company has already set some of the rules according to the most probable situation that can happen with the customer. The upper right corner of the matrix deals with the predictable customers lifecycle events. It is the situation where the process is standardized but at the same time the customers are also engage to a high extent (Yi, Y., Gong, 2009). It can be understood with an example such as getting the first bill from the mobile network company. In tis, the company have already perceived that the customers will want to know about the high amount that has been charged with them in the bill and the customers will equally be interested in knowing and enquiring about the bill. It is the predicted situation by the company and thus a standardized system needs to be made by the companies to handle such types of customers experiences. It is not the uncommon situation as every customer will be inquiring for their bill so that company can easily detect the situation and make standard solution to resolve such issues (Smith Wheeler, 2002). The third experience is related to quadrant in the left lower corner that is about threat to cost efficiency. It is the situation were the standardization is also low and even the customer engagement is also very low. In this kind of situation, the customers experiences do not really matters to the customers as well as to the company. For example, if in a hotel, the billing machine or the computer fails to type a single letter or because of any technical issue the computer fails to take any information of the guest automatically then the manager or the receptionist has to fill the detail manually (Palmer, 2010). This is not a big concern but the computer can be checked by the technician later. In this situation not the customers and not even the company is interested. So, these are the experiences that really dont matter and cannot be predicted by the company to make any standardized solution for it. The last quadrant deals with surprises, trials and tribulations. It is most threatening and dangerous situation for the company because the customers are highly engaged in the situation but the company does not have any pre planned solution to resolve the same. This is the situation where the customers experience can be negative and can affect the brand image of the company adversely (Homburg, Jozi? Kuehnl, 2017). This might happens sometimes that the problem is there but the company does not have any idea about it and even does not have any standard plans for that problem which may be surprisingly experienced by the customers and can create a negative impact. This is the most critical situation that should be handled calmly by the company. Many times, the customers of the company can get this kind of situation. The companies these days are appointing many people in the customers support area while some of them have a full department that only deals with customers and resolve their issues. These are the strategies that as make the customer experiences and also helps the company to make their brand image in the market (Johnston Kong, 2011). Disadvantages and advantages With the above discussion, it has clearly been mentioned that customers experiences are very important element that needs to be integrated in the business processes and strategies so that the company can cater the market in effective way with good brand image. One of the most important benefits for the company by integrating customer experience is innovation. When any of the takes customer experience as the basis of their strategy formation process then it becomes easier for the company to innovate the products med the services according to the preferences of the customers (Grewal, Levy Kumar, 2009). Also, the innovation made with this basis has less chances of getting failed. Another important benefit for the company by customer experience is brand image. Predicting the situation or the problems that the customers can face in future and making standardized solution for them is the most effective way of developing the brand image of the company (Puccinelli, Goodstein, Grewal, Price, Raghubir Stewart, 2009). There are some other advantages as well such as development of effective strategies, catering market effectively, developing the customer oriented approach etc. In addition to it, the company also face some of the challenges in terms of integrating customer experience in their business (Lemke, Clark Wilson, 2011). One of the biggest challenges is regarding the identification and prediction of the customer experience. This is because there are different customers having different point of views. It is not necessary that every customer have similar experiences in similar situations (Wen, Prybutok, V Xu, 2011). Thus, the companies have to assume the most common behaviour of the customers to predict the situations that can be generated in future. It is very difficult to cater the market with the same strategies as different market and customers have different preferences. Similarly, it is also difficult to categories the customer experience in the similar manner as different market and customers have different nature. Recommendations: It has been recommended to the business that integrating customer experience is one of the best approaches to be used to develop the brand image of the firm but at same time the company has to find an approach to categorize the customer experience according to the market. Most of the companies have installed the customer support system in their processes so that the customers can easily contact the company with their issues (Frow Payne, 2007). This is because resolving the issues of the customers also generates a different kind of customer experience amongst the customers. If the roble is resolved easily then the customers feels happy. Satisfying each and every customer is not possible. So, the only solution to make the services better is to cater the needs of the customers according to their nature and supporting them even after selling the products or the services to then (Rahman, 2006). This will help the companies to be in the good books of the customers and can also deliver bet ter customer experience. Conclusion: Customer experience can be defined as the response of the customers to the company regarding the experience they had at the time of suing their services or products. In todays era, it is very important for the companies to integrate the customers experiences in their strategies so that they can cater the market better. Customers make a perception about the products when the brand image is associated with it. If that perception deviates then it becomes difficult for the companies to give better experiences to the customers. There are different types of experiences that the customers go through and thus it is difficult to measure the experiences. There are four types of customer experiences. The first one is predictable life events, threat to cost efficiency, business as usual and surprises. It has different advantages and disadvantages for the company. It has been recommended to the business that integrating customer experience is one of the best approaches to be used to develop the b rand image of the firm but at same time the company has to find an approach to categorize the customer experience according to the market. References: Botha, G. J., Van Rensburg, A. C. (2010). Proposed business process improvement model with integrated customer experience management: general articles.South African Journal of Industrial Engineering,21(1), 45-57. Grewal, D., Levy, M., Kumar, V. (2009). Customer experience management in retailing: an organizing framework.Journal of retailing,85(1), 1-14. Homburg, C., Jozi?, D., Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept.Journal of the Academy of Marketing Science,45(3), 377-401. Johnston, R., Kong, X. (2011). The customer experience: a road-map for improvement.Managing Service Quality: An International Journal,21(1), 5-24. Lemke, F., Clark, M., Wilson, H. (2011). Customer experience quality: an exploration in business and consumer contexts using repertory grid technique.Journal of the Academy of Marketing Science,39(6), 846-869. Meyer, C., Schwager, A. (2007). Customer Experience.Harvard business review, 1-11. Mosley, R. W. (2007). Customer experience, organisational culture and the employer brand.Journal of Brand Management,15(2), 123-134. Palmer, A. (2010). Customer experience management: a critical review of an emerging idea.Journal of Services marketing,24(3), 196-208. Puccinelli, N. M., Goodstein, R. C., Grewal, D., Price, R., Raghubir, P., Stewart, D. (2009). Customer experience management in retailing: understanding the buying process.Journal of retailing,85(1), 15-30. Schmitt, B. H. (2010).Customer experience management: A revolutionary approach to connecting with your customers. John Wiley Sons. Smith, S., Wheeler, J. (2002).Managing the customer experience: Turning customers into advocates. Pearson Education. Wen, C., Prybutok, V. R., Xu, C. (2011). An integrated model for customer online repurchase intention.Journal of Computer Information Systems,52(1), 14-23. Yi, Y., Gong, T. (2009). An integrated model of customer social exchange relationship: the moderating role of customer experience.The Service Industries Journal,29(11), 1513-1528. Frow, P., Payne, A. (2007). Towards the perfectcustomer experience.Journal of Brand Management,15(2), 89-101. Nagasawa, S. Y. (2008). Customer experience management: Influencing on human Kansei to management of technology.The TQM Journal,20(4), 312-323. Rahman, Z. (2006). Customer experience managementA case study of an Indian bank.Journal of Database Marketing Customer Strategy Management,13(3), 203-221.

Racism And Discrimination Essays - Discrimination, Racism, Hatred

Racism And Discrimination ...Everybody jumped on him, beat the hell out of him... Everybody washitting him or kicking him. One guy was kicking at his spine. Another guyhitting on the side of the face... He was unconscious. He was bleeding. Everybody had blood on their forearms. We ran back up the hill laughing... He should have died... He lost so much blood he turned white. He gotwhat he deserved (Ridgeway 167.) The skinheads who performed this random act of racial violence in 1990,had no reason to brutally beat their victim other than the fact that he wasMexican (Ridgeway 167). Racism is objectively defined as any practice ofethnic discrimination or segregation. Fortunately, racial violence issteadily declining as the turn of the century approaches. Now a new formof racism, covert racism, has recently sprung from the pressures ofpolitical correctness. This new form of racism, although slowly declining,still shows signs of strong support (Piazza 86). Covert racism assumes aform of civil disobedience against p olitically correct thought and speech. Essentially, covert racism is a hidden racism, or a racism not easilydetected (Piazza 78). Racism is still strongly prevalent in today'ssociety (Gudorf 3). The three different basic forms of racism, open racism, violent racism,and covert racism all express forms of hatred towards distinct ethnicgroups (Bender 47). These basic forms of racism, although different inform, all have the same main purpose, to promote racism. Open racism expresses freedom of racial thought and speech. Open racistspromote their views through strictly persuasionary tactics. This form ofracism is allowed in our society because of the First Amendment. Openracism is currently almost nonexistent and steadily declining, because itis considered politically incorrect and socially unacceptable.Violent racism promotes racism through violence, fear, and persuasionarytactics (Leone 49) This form of racism is not protected by the FirstAmendment because it promotes violence to expre ss its ideas. Unfortunatelymany violent racial groups claim they do not promote violence, andtherefore these groups are protected by the First Amendment because notenough sufficient evidence exists to prove their violent intent (Ridgeway123). Covert racism expresses ideas of racism in disguised forms; sometimes thecovert racist is not even aware of the fact that he is racist. Racism, itis asserted, is no longer blatant: people nowadays are reluctant to expressopenly their dislike of and contempt for minorities, indeed are notprepared to express publicly a sentiment that could be interpretted asracist. Racism, it is said, is subtle: it is disguised, kept out of sight(Enrlich 73) The suggestion that there is a new racism--a racism that hasa new strength precisely because it doesn't appear to be racism--deservesserious consideration (Piazza 66). Avoiding minorities on the street anddenial of a public benefit to a minority which would be awarded to a whiteare examples of covert racism. Since it is no longer politically correctto openly express one's racist views, people therefore favor disguised,indirect ways to express their bigotry (Piazza 68). Covert racism is themost abundant form of racism in our society today. What causes racism? Unfortunately, the answer is much longer and detailedthan the question. The three main causes for racism are: racism has becomepart of our heritage, right-wing racial and political groups, and pride inone's own race. Practically since the dawn of man's existence man has undoubtedly noticeddifferences between races. Racism's presence throughout the formation ofour culture is quite evident (Tucker 17). Frequently throughout historythe ethnic group with the most power has assumed that its race and cultureare superior to others. The same incident even occurred in America withthe introduction of slaves. Throughout American history, racism has beenstrongly prevalent. Racism's roots lie deep within the foundation of oursociety (Tucker 19). These roots undoubtedly are the source for a greatmany of the racist groups and covert racism ideas found throughout oursociety. Extremist social and political groups, particularly those advocatingright-wing policies of racial inequality, promote racism as well. Thesegroups serve as the epitome of racial thought and speech (Ridgeway 10). The following represent various racist groups found throughout the UnitedStates: John Birch Society, Ku Klux Klan, Knights of the KKK, InvisibleEmpire, NAAWP, White Aryan Resistance, American Front, Nazi Skinheads,Posse Comitatus, Aryan Nations, The Order, and National Alliance (Ridgeway15). All of these groups are given the freedom to express their ideas ofracism because of the First Amendment (CIEQ 16). Although the